Robots in the vineyards, AI wine critics, and block chain 4x4QR codes to track wine and provide transparency to consumers. These are just a few of the topics that were presented by a panel of wine technology experts as part of a recent 2021 OIV study. Entitled ‘Digital Trends in the Vine & Wine Sector’, the study included a comprehensive survey of wineries in 18 OIV member countries along with in-depth interviews with 21 wine technology experts. The results reveal 9 major technology trends that will shape the future of wine.
According to Pau Roca, Director General of the OIV (International Organization of Vine & Wine), “The study is part of our strategic plan 2020-2024, where digital transformation appears as a catalyst … that will allow the viti-vinicultural sector, its producers and consumers, to adapt to a world threatened by the climate change crisis.” The main objectives of digitalization in wine are to: improve efficiency, productivity, and sustainability; provide more transparency to consumers, and create value propositions and new business models.